{"product_id":"cox-rub","title":"Cox Rub — World Champion BBQ Rub (Medium Heat)","description":"\u003cp\u003eIn 1991, Uncle Dave Cox of Jonesboro, Arkansas drove down to Memphis with a homemade rub and won the \u003cstrong\u003eWorld Championship BBQ Cooking Contest at Memphis in May\u003c\/strong\u003e. No secret ingredient. No mystery powder. Just proper proportions of standard kitchen spices. He passed in 2008. We put his recipe in a bottle so more people could taste what he made.\u003c\/p\u003e\n\u003cp\u003eThis is that rub. Same proportions. Same balance. Sweet, savory, and a clean medium heat that builds without burning anyone out of the room.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet\u003c\/strong\u003e up front. The brown sugar caramelizes into bark.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSavory\u003c\/strong\u003e through the middle. Sea salt, garlic, onion, and the umami MSG brings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium heat\u003c\/strong\u003e on the finish. Enough to know it's there. Grandma can still eat it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eSprinkle liberally\u003c\/strong\u003e on your meat. Don't be shy. Coat all sides.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLet it sit\u003c\/strong\u003e 20 minutes or so, until the surface looks wet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply heat.\u003c\/strong\u003e Smoker, grill, oven, cast iron. You know what to do.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eOr mix 2 tablespoons into 16 oz of sour cream and call it chip dip. (See \u003ca href=\"\/pages\/recipes\"\u003eRecipes\u003c\/a\u003e for more ideas.)\u003c\/p\u003e\n\u003ch3\u003eBest on\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePork (shoulder, ribs, chops)\u003c\/li\u003e\n\u003cli\u003eChicken (whole birds, wings, thighs)\u003c\/li\u003e\n\u003cli\u003eBeef (brisket, tri-tip, burgers)\u003c\/li\u003e\n\u003cli\u003eAnything you'd put in a smoker\u003c\/li\u003e\n\u003cli\u003eSour cream, for a dangerously good chip dip\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's in it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Brown sugar, monosodium glutamate, sea salt, spice and coloring, chili powder (chili pepper, spices, salt, dehydrated garlic), spices, dehydrated garlic, and dehydrated onion.\u003c\/p\u003e\n\u003ch3\u003eAbout the MSG\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eproudly contains MSG\u003c\/strong\u003e. Says so right on the label. MSG is the sodium salt of glutamate, the same thing that makes tomatoes, parmesan, and mushrooms taste so good. The \"MSG is bad for you\" scare was debunked decades ago. We're not hiding it.\u003c\/p\u003e\n\u003ch3\u003eSpecs\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat level:\u003c\/strong\u003e Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 9 oz \/ 259 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContains MSG:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Texas, USA\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufactured for:\u003c\/strong\u003e Cox BBQ, LLC, Dallas, Texas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eStore in a cool, dry place. Keep the lid on tight. If you're using it right, it won't last long anyway.\u003c\/p\u003e\n\u003ch3\u003eWhy it matters\u003c\/h3\u003e\n\u003cp\u003eUncle Dave fed people. That was the thing about him. You showed up at his house, you left full and you left laughing. He won Memphis in May because he was a great cook, but the trophy wasn't really the point. The point was that anybody who sat at his table got to taste what he made.\u003c\/p\u003e\n\u003cp\u003eThat's what we're doing here. Same recipe. Same proportions. Same Uncle Dave.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfected in Arkansas. Made in Texas.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Cox BBQ","offers":[{"title":"Single Bottle","offer_id":51599201108258,"sku":"COX-RUB-MED-001","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Case (12 pk)","offer_id":52319134384418,"sku":"COX-RUB-MED-012","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/5283\/8946\/files\/Cox_Rub_Bottle.png?v=1786657922","url":"https:\/\/coxrub.com\/products\/cox-rub","provider":"Cox Rub","version":"1.0","type":"link"}