1991 Memphis in May · World Championship of BBQ

Cox Rub

Rub it on your meat!

The rub that won Best Ribs and Best Overall at the World Championship of BBQ. Sweet and salty with just a little bit of heat, straight off a scrap of paper on the family fridge.

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Gold illustration of David Cox, fist raised in a cowboy hat
World BBQ Champ
  • Cox Rub bottle, front label: World Champion Cox Rub, Medium Heat, 9 oz
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The one and only

Cox Rub — World Champion BBQ Rub (Medium Heat)

$15.00 USD
$15.00 USD
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Uncle Dave's recipe: standard kitchen ingredients mixed in exactly the right proportions. No junk, nothing complicated. Put it on ribs, brisket, chicken, or anything else that holds still long enough.

Proudly contains MSG · Sweet + salty + a little heat · Perfected in Arkansas, made in Texas

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Uncle Dave's hand-welded smoker with smoke rolling, a bottle of Cox Rub on the shelf, and the 1991 World Champion trophy standing beside it
The David Cox story

He caught lightning in a bottle.

In 1991 the World Championship of BBQ at Memphis in May was won by David Cox of Jonesboro, Arkansas. Best Ribs. Best Overall. He designed his own smoker, welded it himself at his tractor shop, and spent years perfecting the recipe.

He didn't just get lucky. He made his own luck. This is his rub, made by his family, the way he made it.

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Doing things the right way

  • Simple on purpose

    The genius is an uncomplicated formula of everyday ingredients in exactly the right proportions. That's it. That's the secret.

  • Made in Texas

    Mixed and bottled in Texas with the ingredients we choose, in the proportions Uncle Dave wrote down. Shipped from Dallas.

  • Family rules apply

    Show up on time. Bring the side dish you volunteered. Say please and thank you. We make a great product and we treat you with respect.

“Or you can just eat it right out of the jar with a spoon. It's that good.”

About the product, from the family